Land Rover Takes to the Sea with BAR
Sailing is a sport with a long history. In fact, the America's Cup race dates back to 1851, when the schooner America from New York defeated the Royal Yacht of England. Now, Olympic sailor Sir Ben Ainslie is looking to bring the trophy back to Britain—and Land Rover wants to help. Last month, Ainslie announced that Land Rover is now officially the exclusive innovation partner of BAR, or Ben Ainslie Racing. In The Telegraph, Ainslie said of the partnership, "Land Rover is, of course, a fantastic
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